Referral based vs. Advertising based Hair Transplants

Most physicians in the hair restoration field are aggressive advertisers. They recognize that hair transplantation is an elective procedure and they need to attract attention to their services. This is perfectly acceptable behavior in business, including medical businesses such as hair transplantation companies.

Perhaps two of the most notable examples of this marketing approach are Bosley Medical (recently renamed just "Bosley"). This company produces very professional commercials and infomercials that inform people about their services. We make no negative judgment about that approach. It works well for them. We at Samson Hair Restoration have, however, chosen to avoid the expense and limitations of a heavy advertising-based marketing approach in favor of marketing based upon traditional word of mouth or referrals.

We have chosen a referral-based marketing approach. Advertising, and in particular television advertising, is very expensive. The costs of the advertising must be passed on to the clients in the fees those companies charge.

Our marketing approach means lower volume: fewer prospective clients in our offices. However, for those that do come, we can spend much more time with them. We think this permits us to deliver higher quality service to our clients.