Per-Graft Pricing: Why it Benefits the Seller, not the Buyer
Most hair transplant offices structure their fees on a "per graft" basis, quoting potential clients anywhere between $2 to as much as $7 per graft. So as not to scare people away with large dollar numbers, sales reps typically quote prices in a range of grafts—i.e. “we can transplant anywhere between 400 and 2400 grafts at x-dollar per graft”—and let the client’s budget make the decision for them. The goal of this type of pricing is to sell to everyone regardless of their budget.
This is a bad idea because patients don't know the difference between 400 grafts and 2400 grafts. They don't know what a certain # of grafts look like. They don't know what they need.
This is why zone pricing makes things so much easier to figure out. Hairline, top or crown? What do you need?
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